Here's what actually might take shape as Apple CEO Tim Cook launches the iPhone 7 at the Bill Graham Civic Auditorium tonight.
The latest upgrades may leave some investors and consumers underwhelmed.
Apple relies heavily on the sale of its flagship iPhones
An all-new processor that is 40 per cent faster, a camera that combines a wide and telephoto lens to capture images, and the latest iOS 10, have teamed together to get your eyeballs and pockets.
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